Judging procedure & criteria
The jury will consider a shortlist of campaigns drawn from direct submissions by agencies and the
ACT Responsible Online Gallery and decide on the winning entries in a range of categories. Judging of the EACA Care Awards takes place in two rounds.
Round 1 is considered a pre-selection of the top 30 top scoring campaigns. The selection committee formed by European Association of Communications Agencies (EACA), European Advertising Standards Alliance (EASA) and ACT personnel will favour those campaigns demonstrating strengths in the following areas:
- Topicality of core message: relevance of, and contribution to, public issues.
- Quality and relevance of content: potential impact on public opinion, achieving the right tonality.
Each entry is scored on a 1-5 scale per criterion (1 = poor, 5 = excellent). 10 is the maximum score.
Round 2 will take place at the offices of the European Parliament where 30 finalist cases will be evaluated by Members of the European Parliament, advertising agencies and trade press professionals.
Mr. Heinz Becker, MEP, is the Jury Chairperson for the EACA Care Awards 2012.
Each entry is scored on a 1-5 scale per criterion (1 = poor, 5 = excellent). 15 is the maximum score. Round 2 criteria are:
- Topicality of core message: relevance of, and contribution to, public issues.
- Quality and relevance of content: potential impact on public opinion, achieving the right tonality.
- Preferred personal choice